RENEGADE COFFEE

SHOP & BAKERY

Branding

THE STORY

 

Renegade Coffee Shop & Bakery is the brainchild of a millennial couple with an edgy and bold style who are obsessed with coffee and doughnuts. The brand wanted their coffee shop and bakery to be “the go-to spot” in their neighborhood for coffee and treats. 

Emotions the brand wants to exude: bold, confident and friendly.

Overall brand look + feel: bold, masculine, slightly edgy, industrial but still comfortable.